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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Discussion 09

Discussion 09

Q Review Adage.com or a website that contains award-winning and popular commercials. Choose 3-5 commercials and examine the content. Why did these commercials become successful or award-winning? Were there qualities or characteristics the commercials shared? If so, what? Were the commercials standardized or adapted? Be sure to include links to the commercials selected.

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The first commercial that has been selected is Budweiser:Whassup. The beer company is known for its humors commercial but this one particular receive a lot of applaud for its easy and smooth presentation. Despite receiving certain media flaks, the commercial was featured in Super Bowl in the year 2000. In addition to this, the commercial even received an award that includes, Cannes Grand Prix. This commercial gained accolades because of the phrase it introduced “whassup”. It got so viral that people started greeting each other with the phrase. The only characteristic present in the advertisement was wit and humor since it was the only element used in the commercial.